Last updated: 9th September 2025

Bark & Bumble Ltd respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our website www.barkandbumble.co.uk

1. Who We Are

We are the data controller of your personal information. If you have any questions about this privacy policy or how your data is handled, you can contact us at: [email protected]

2. Information We Collect

We may collect and process the following types of information:

  • Personal details (e.g., name, email address, phone number) when you submit forms or contact us.
  • Account details if you register or create an account with us.
  • Transaction information if you make purchases or payments.
  • Technical information such as IP address, browser type, operating system, and website usage through cookies or analytics tools.
  • Marketing preferences if you subscribe to newsletters or updates.

3. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain our website and services.
  • Process orders and payments.
  • Respond to enquiries and provide customer support.
  • Send marketing communications (only if you’ve opted in).
  • Improve our website and user experience.
  • Comply with legal and regulatory obligations.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: To provide services or process transactions.
  • Consent: Where you have agreed to receive marketing or provided optional details.
  • Legitimate interests: To improve our website and protect against fraud.
  • Legal obligation: To comply with laws or authorities.

5. How We Share Your Data

We may share your personal information with:

  • Trusted service providers (e.g., hosting, payment processors, email providers).
  • Regulators, authorities, or law enforcement if required by law.
  • Third parties in the event of a business transfer (e.g., merger, acquisition).

We will never sell your data to third parties.

6. Data Retention

We keep your personal data only as long as necessary for the purposes set out in this policy, and to meet legal or accounting obligations.

7. Your Rights

You have rights under UK GDPR, including:

  • Access to the personal data we hold about you.
  • Correction of inaccurate or incomplete data.
  • Erasure of your data (“right to be forgotten”).
  • Restriction or objection to processing.
  • Data portability (transfer to another provider).
  • Withdrawal of consent where consent is the legal basis.

To exercise your rights, contact us at [email protected].

If you are not satisfied, you have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk.

8. Cookies

We use cookies and similar technologies to improve your browsing experience. For full details, see our Cookie Policy [link to separate cookie policy if applicable].

8a. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance, and provide information to website owners.

There are different types of cookies:

  • Strictly necessary cookies – required for the site to work (e.g., shopping basket, login).
  • Performance/analytics cookies – help us understand how visitors use the site.
  • Functionality cookies – remember your preferences (e.g., language settings).
  • Targeting/advertising cookies – used to deliver relevant ads or track online activity.

8b. How We Use Cookies

We use cookies to:

  • Ensure the website functions as expected.
  • Analyse traffic and user behaviour (e.g., via [Google Analytics / other tool]).
  • Remember user preferences and settings.
  • Enable secure login and account features.
  • Where applicable, deliver tailored advertising.

8c. Third-Party Cookies

Some cookies are placed by third parties, including:

  • Analytics providers (e.g., Google Analytics) to track website usage.
  • Advertising networks to deliver personalised ads (if applicable).
  • Social media platforms when you interact with embedded content or share buttons.

These providers have their own privacy and cookie policies.

8d. Consent and Control

When you first visit our site, you will see a cookie banner giving you the option to accept or reject non-essential cookies.

You can also manage or delete cookies at any time by adjusting your browser settings. The following links explain how to do this:

Please note: disabling cookies may affect website functionality.

9. Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

10. Changes to This Policy

We may update this privacy policy from time to time. Updates will be posted on this page with a new “last updated” date.